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Exciting projects & companies in web3
And I'm not talking about NFTs
Jan 20, 2022
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Caylin Lo
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Exciting projects & companies in web3
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November 2021
Scaling solutions are saving Ethereum
Gas fees and slow transaction times are hindering Ethereum's usability, but scaling solutions provide the answer for now
Nov 30, 2021
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Caylin Lo
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Scaling solutions are saving Ethereum
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I am (kind of) buying the US Constitution. Want to join?
I am (kind of) buying the US Constitution! Exciting, right? I say “kind of” because I’m not directly buying the US Constitution. I am one of many…
Nov 18, 2021
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Caylin Lo
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I am (kind of) buying the US Constitution. Want to join?
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March 2021
WTF is an NFT?
Defining what an NFT is, why people find value in them, and why you should care
Mar 16, 2021
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Caylin Lo
3
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WTF is an NFT?
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What founders need to know before creating a company positioning and website
Tips for creating a company positioning, visual identity, & website
Mar 2, 2021
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Caylin Lo
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What founders need to know before creating a company positioning and website
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February 2021
Authenticity is the new brand purpose
With Gen Z entering the buyers market, purpose is table stakes and authenticity is key
Feb 16, 2021
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Caylin Lo
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Authenticity is the new brand purpose
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January 2021
How Robinhood betrayed its brand and undermined its mission
And what it should have done
Jan 30, 2021
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Caylin Lo
5
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How Robinhood betrayed its brand and undermined its mission
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The Hayley Paige dilemma
If a company invests in an employees personal brand, who owns it? The individual? Or the company?
Jan 11, 2021
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Caylin Lo
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The Hayley Paige dilemma
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December 2020
How to develop the foundations of a powerful D2C brand
The questions you need to ask, and answers you need to know in order to create an engaging and differentiated D2C brand
Dec 22, 2020
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Caylin Lo
3
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How to develop the foundations of a powerful D2C brand
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What you need to make your D2C company a success
Most D2Cs will fail. There are three common themes that set the winners apart.
Dec 10, 2020
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Caylin Lo
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What you need to make your D2C company a success
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November 2020
Brand strategy without the BS
Actionable insights start-ups and D2Cs can use to create and manage their brand
Nov 30, 2020
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Caylin Lo
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Brand strategy without the BS
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