Brand strategy without the BS
Actionable insights start-ups and D2Cs can use to create and manage their brand
Welcome to Caylin’s Newsletter by me, Caylin Lo.
I create BS (brand strategy), not BS (bull shit). The world of brand is getting fluffier and fluffier, and I’m sick of it. Brand, when created and managed correctly, is a substantial tool that supports and facilitates growth. And not every company requires the same tools to be successful.
My goal is to give companies, specifically start-ups and D2Cs, the tools they need to create and manage their brands by stripping away the fluff and getting straight to the strategy. The articles provide actionable insights that will help companies create a powerful brand that will support long-term growth, and competitively position you in your industry.
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